My ideation process culminated into a logotype that represents a rosette motif, which is ubiquitous in Covet Casa’s designs. The stylized rosette was fashioned keeping in mind their decorative elements, which support the brand’s vision of luxury furniture. By developing a consistent visual language, I was able to maintain their fundamental brand values of elegance and minimalism across different media.
For the brand stationary, I chose an earthy palette to bring out hues associated with core materials and processes used to develop their product line. The logotype was further elevated in print by using gold foil embossing against a textured surface.